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Tour d'Elégance today ahead of Salon Privé tomorrow

Jaguar-inspired sports car sculpture at Salon Prive 2013

With a £25 million parade of Concours and Super Cars taking part in the Chubb Insurance Tour d’Elégance on Tuesday ahead of Salon Privé opening on Wednesday, the show build-up is well under way.  In addition to the huge numbers and values involved in putting on Salon Privé, there are a number of one-offs making an appearance this week, such as the Jaguar inspired super car sculpture – seen exclusively and for the first time at Salon Privé since its debut at Clerkenwell Design Week earlier this summer.

Salon Privé 2013 in numbers:

  • 65,000,000 – total GBP value of the 101 Chubb Insurance Concours d’Elégance entrants
  • 25,000,000 – total GBP value of participants in the Chubb Insurance Tour d’Elégance
  • 25,000 – total BHP of supercars on the Super Car Lawn, the headline feature of the Audemars Piguet Super Car Friday
  • 6,000 – the number of people expected to attend the three days of Salon Privé 2013
  • 5,000 – the number of bottles of Pommery Champagne delivered to Salon Privé at Syon Park this week
  • 300 – the number of luxury brands, motor manufacturers, designers, artists and retailers exhibiting at Salon Privé 2013
  • 75 – the price of the all-new ‘English Afernoon Tea’ ticket package – or call 0808 100 2205 quoting ‘SP75’ (code required for booking)
  • 23 – the average temperature (in degrees celsius) forecast for West London’s Syon Park this week
  • 1 – there can be only one ‘Best In Show’ prize for the winner of this year’s Chubb Insurance Concours d’Elégance classic car beauty pageant. 

There are a number of other ‘firsts’ that will also be recorded at this year’s Salon Privé, such as the super cars making their debuts at the show, the winner of Boodles Ladies’ Day, the 1st prize at the Royal College of Art Concours of the Future design exhibition, and a number of other prizes for super cars, classic cars and even guests’ cars at the UK’s premiere luxury boutique automotive event.

Salon Privé 2013 has more than ever to offer, with the Chubb Insurance Concours d’Elégance (Wednesday), Boodles Ladies’ Day (Thursday), The Royal College of Art ‘Concours of the Future’ design exhibition (Thursday), Audemars Piguet British Super Car Day (Friday), EFG Private Bank Art & Memorabilia Fair (every day), Luxury Retail Village (every day) and much more open to all guests from the 4th – 6th September at Syon Park.

Tickets can be purchased at or by calling the Ticket Hotline on 0808 100 2205.  Entry is fully inclusive of Pommery champagne, lobster luncheon, English afternoon tea and full access to all areas.